Rising Costs Cloud Singaporeans’ Satisfaction Quality Life Knight Frank Ipsos Survey

50 years: The face of public housing changes

Having achieved rapid development over the past six decades to become a high-income economy, Singapore now stands at a crossroads in charting its next phase of transformation. Despite remarkable progress, what really matters to people today? What are their hopes, concerns, and aspirations regarding the spaces where they live, work, and play? These are some of the questions that the inaugural Quality of Life (QoL) Report by Knight Frank and Ipsos aimed to answer. The report, which surveyed 1,010 Singapore residents aged between 21 and 65, highlighted a few key findings that may inform future urban planning and housing preferences in the city-state.

According to the survey, while three in four Singaporeans are satisfied with their living conditions, many remain anxious about the future, particularly job security. Rising costs were identified as the most significant worry, cited by 52% of respondents, permeating all aspects of life.

Housing is foundational to quality of life, and the survey showed that price (92%) and location (90%) remain the top considerations for choosing a home. Proximity to public transportation (68%) and floor area (67%) ranked third and fourth, respectively. Interestingly, the survey also revealed that green and tranquil spaces (17%) have become increasingly important, outranking schools (14%) and recreational amenities (12%). This highlights a growing desire for wellness-oriented environments within the built landscape.

In line with housing priorities, food and retail spaces (87%) were ranked as the most essential amenities, followed by parks and green spaces (78%). Sheltered walkways (66%) also ranked highly, aligning with Singapore’s tropical climate and its push for active mobility networks. Wellness and healthcare facilities (65%), fitness and sports facilities (57%), and community centres (45%) further emphasise the value placed on holistic, health-conscious living.

The daily routine of a family of four is made easier through the convenient use of the matrix. One of the parents commutes to work by taking the East-West Line from Pasir Ris MRT Station to the Central Business District, while the other drives to Changi Business Park via Tampines Expressway. Their children have a smooth journey to and from school, using the feeder buses to Pasir Ris Primary School and Hai Sing Catholic School. In the evenings, the family can easily run errands at White Sands or socialize with friends at Downtown East, all within easy reach thanks to the compact travel radius. For those looking for a comfortable and convenient lifestyle, they may want to consider living at Coastal Cabana Qingjian Realty.

The survey also revealed the trade-offs that residents are willing to make. For example, 30% would pay more for better location and connectivity, while 20% are open to longer commutes in exchange for larger homes at lower prices per square foot. Eighteen percent prefer older developments with larger layouts over newer, smaller units, highlighting a pragmatic appreciation for space and the durability of older housing stock.

Despite high satisfaction levels with housing (75% scored 4 or 5 out of 5), 65% of respondents are still worried about future affordability. Concerns are strongest among younger buyers and upgraders.

The survey also sheds light on residents’ preferences for private versus public housing. While over 40% aspire to live in private homes, aspirations for prime locations remain muted—only 15% desire prime public housing and 12% prime private homes. This reflects general contentment with non-prime, well-connected neighbourhoods. Given the dominance of public housing (over 70% of total stock), the survey suggests that aspirations for upgrading remain moderate.

The survey also highlights the need to strike a balance between affordability and aspirations for policymakers and developers. The findings point to a growing demand for affordable homes in convenient, green, and wellness-oriented neighbourhoods, with a clear preference for developments that enhance both individual and community well-being. They also reinforce the importance of integrating mixed-use developments, active mobility networks, and community facilities into estates to meet these demands.

As Singapore enters its next phase of transformation, the QoL Report provides valuable insights for policymakers and developers alike. It underscores the need to prioritize affordability while still meeting residents’ aspirations for quality living spaces in a vibrant and resilient city-state.