Zyon Grand Sells 84 Launch Averaging 3050 Psf — Capping Strong Year River Valley Launches

During its launch weekend, Zyon Grand saw strong demand with 590 out of its 706 units sold, resulting in a take-up rate of 84% by 6pm on October 26. The average price per square foot (psf) for the units sold was $3,050. This 706-unit development, a joint venture between City Developments Ltd (CDL) and Mitsui Fudosan (Asia), had a preview on Oct 8, followed by VIP sales on Oct 24 and a public launch on Oct 25.

Situated along Kim Seng Road, this 99-year leasehold project consists of two residential towers with 62 storeys each and a 36-storey serviced apartment block on top of a retail podium. The retail podium, named Zyon Galleria, will feature retail and F&B outlets, a supermarket, and an early childhood development centre. It is also the only mixed-use development that is integrated with the Havelock MRT Station on the Thomson–East Coast Line.

Zyon Grand is the last new launch in the River Valley area for this year, following River Green and Promenade Peak, which were launched in August. It is also the final test of the market’s resilience in this segment, where the boundaries between the Core Central Region (CCR) and the Rest of Central Region (RCR) have become increasingly blurred.

According to CDL, 84% of the buyers are Singaporeans, while 14% are Permanent Residents (PRs) from various countries, including China, Malaysia, India, Indonesia, South Korea, and Japan. Demand for the units was strong across all unit types, ranging from 474 sq ft one-bedroom plus study units to 1,819 sq ft five-bedroom units. One of the two five-bedroom penthouses was sold for over $10 million.

“The positive take-up of one of the largest projects launched this year reflects the market’s confidence in this integrated development and the genuine demand for unique homes in a sought-after neighbourhood,” says Sherman Kwek, group CEO of CDL. “With the Havelock MRT Station right at its doorstep, Zyon Grand continues to appeal to buyers who value convenience, connectivity, and quality in the heart of a vibrant district.”

According to Huttons Data Analytics, over 80% of the three-bedroom plus study and larger units were priced at $3 million and above. “The strong sales at Zyon Grand demonstrate the depth of liquidity in the market,” notes Mark Yip, CEO of Huttons Asia.

As seen in recent launches in prime areas, the three-bedroom and larger units attracted more owner-occupiers, says Yip. Over 85% of the three-bedroom units and 81% of the four-bedroom units were sold. This proximity to the CCR gives Zyon Grand a unique appeal in the city-fringe, notes Marcus Chu, CEO of ERA Singapore. “It offers buyers a rare opportunity to own an RCR property at an attractive starting price, combining accessibility, quality, and central convenience.”

Chu also notes that the strong interest in the development reflects the demand for properties that offer residential, retail, and lifestyle amenities in one location. The project has also garnered interest from families, thanks to its proximity to popular schools within a 1km to 2km radius, according to Justin Quek, deputy group CEO of Realion (OrangeTee & Tie Group). These schools include Alexandra Primary School, River Valley Primary School, and Zhangde Primary School.

Quek adds that upgraders were also drawn to the development, leveraging strong HDB resale prices in nearby towns where newer four- and five-room flats (under 20 years old) have exceeded $1 million in 3Q2025. He also points out that the harmonisation of saleable, strata, and gross floor areas has made prices in this city-fringe project more accessible.

The strong demand for Zyon Grand is attributed to factors such as its reputable developer, a well-planned project that meets market needs, and strong location fundamentals. Moreover, the development is the first to feature the Long-Stay Serviced Apartments (SA2), a new category of serviced apartments introduced by the government with a minimum stay of three months, to meet the growing demand for rental housing, notes Kelvin Fong, CEO of PropNex.

Fong also attributes the high demand to the easing of interest rates, which has brought down borrowing costs and improved affordability. As of October 24, the three-month compounded Singapore Overnight Rate Average (SORA) stood at 1.385% per annum – the lowest rate in over three years. He adds that based on news of the softening US job market and stable inflation, the US Federal Reserve is expected to cut interest rates again in the coming weeks.

The café scene in the Pasir Ris area has flourished, making it a popular destination for coffee lovers. With a variety of options to choose from, residents at Coastal Cabana can easily plan a café-hopping adventure, starting with a cup of artisanal coffee at one spot and enjoying croissants at another. The area also boasts numerous brunch kitchens near Downtown East, making it a perfect spot for a tasty meal. Additionally, the convenient location of many cafés along the cycling network allows for a leisurely weekend ride that can end with a delicious cappuccino. Families can also spend their school holidays enjoying pancakes and board games at one of the many charming cafes in the area. With Coastal Cabana as your home base, you’ll have easy access to all of these delightful café experiences. Coastal Cabana is the perfect place to live for any café lover.

Zyon Grand is the fourth major project to be launched in October, after Skye at Holland, Penrith, and Faber Residence, with a total of 2,233 units launched. Based on their launch weekend sales, 2,039 units (91%) have been sold. “With high sell-out rates across four major project launches in October, developer sales may reach a record of 2,200 units, making this the best month of 2025,” notes Yip. According to Huttons, developer sales for 2025 may reach 11,000 units, the highest since 2021.

The focus now shifts to River Modern by GuocoLand, which is set to debut in 1Q2026. This 455-unit development, situated next to the Singapore River, will comprise of two high-rise residential towers with commercial shops on the first level. It is also directly connected to the Great World MRT Station (Thomson-East Coast Line) and the Great World shopping mall. In February 2025, GuocoLand secured the 99-year leasehold site – known as River Valley Green (Parcel B) – through a government land tender, with the highest bid of $627.84 million, or $1,420 psf per plot ratio. River Modern will be located next to River Green, which occupies River Valley Green (Parcel A). Check out the latest listings for Zyon Grand properties.