Developers’ Sales Surge 2142 Units August New Launches

According to the latest data published by the Urban Redevelopment Authority (URA) on Sept 15, there was a sharp increase in the number of new private homes sold in August. Excluding executive condominiums (ECs), developers sold 2,142 units, marking a 128% increase from the 940 units sold in July. This is the second consecutive monthly increase in new home sales, resulting in the highest monthly figure in 2025 and the strongest August performance since data became available in 2007. Christine Sun, chief researcher and strategist at OrangeTee-Realion, notes that the surge in sales is over ten times higher than the 211 units sold in August 2024.

This spike can be attributed to the launch of five new projects in August, ahead of the start of the Lunar Seventh month on Aug 23. Lee Sze Teck, senior director of data analytics at Huttons Asia, explains that developers were keen to capitalize on the positive sales momentum by launching projects such as Spingleaf Residence, River Green, Promenade Peak, Canberra Crescent Residences, and Artisan 8, resulting in a 49% increase in units launched for sale from the previous month.

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Mohan Sandrasegeran, head of research and data analytics at SRI, points out that the last time monthly sales crossed the 2,000 mark was in November 2024 when five projects were launched. Prior to that, the last time monthly sales exceeded 2,000 units was in March 2013. Additionally, the 196 units sold in the EC market in August were primarily driven by the second ballot of Otto Place, a 600-unit development in Tengah.

In terms of location, the Outside Central Region (OCR) saw the highest number of new homes sold, with 1,153 units sold in August. This was mainly due to the launch of Springleaf Residence, which recorded 884 units sold at a median price of $2,166 psf. In the Core Central Region (CCR), 513 new homes were sold, bolstered by the launch of River Green, which moved 451 units at a median price of $3,111 psf.

Wong Siew Ying, head of research and content at PropNex Realty, notes the continued recovery of demand in the CCR, thanks to new launches such as River Green, Upperhouse at Orchard Boulevard, and The Robertson Opus. She also points out that buyers found the pricing for new launches in the CCR to be a good value proposition, with the median transacted price for new non-landed homes in August being $1.89 million in the CCR, compared to $2.22 million in the RCR and $1.72 million (excluding ECs) in the OCR.

There were 22 new non-landed homes sold for between $5 million and $10 million in August, a slight decrease from the 28 units sold in July. However, this figure is still significantly higher than the monthly average of seven units in the first half of 2025. Two new private non-landed homes were sold for over $10 million, both from 21 Anderson, a luxury condo on Anderson Road. The most expensive unit sold was a 10,452 sq ft duplex penthouse for $52.25 million ($4,999 psf), while the second was a 4,489 sq ft, four-bedroom unit sold for $21.06 million ($4,692 psf).

Overall, Singaporean buyers made up 90.6% of new home buyers in August, followed by permanent residents at 8%. Foreign buyers contributed to 30 sales (1.4%) in August, with 11 purchases at River Green, four at Promenade Peak, and four at Springleaf Residence.

Taking into account the August figures, developers have already sold 7,669 new homes (excluding ECs) in the first eight months of 2025, surpassing annual sales in the last three years. Wong expects total sales for the year to reach 9,000 to 10,000 units, up from the initial forecast of 8,000 to 9,000 units. She also predicts that developers will continue to focus on pricing their new launches to fall within the $1.5 million to $2.5 million range, based on data showing that 79% of units sold in August were priced below $2.5 million.

While sales in September are expected to be muted due to the Lunar Seventh Month, activity is expected to pick up in the fourth quarter with new project launches such as Penrith, Zyon Grand, and Skye at Holland. These projects, along with others in the pipeline, are expected to offer over 2,500 new units, appealing to prospective buyers including HDB upgraders.